Articles by from Analytics on data strategy and bi consulting: practical answers to the questions we hear most often, explained plainly, so you can decide with all the information before you call us. There are 6 articles so far, newest first.
What Is a Data Warehouse and When Does Your Company Need One?
What a data warehouse is, how it differs from your CRM database or a data lake, and the signs your company needs one now (or not yet).
ReadHow to Tell If Your Data Is Ready for AI
Seven questions to check whether your company data is ready to connect ChatGPT, Claude or an AI agent, and what to do if the answer is no.
ReadHow to Calculate Your True CAC by Joining Marketing and Sales Data
What customer acquisition cost (CAC) is, which costs to include, how to calculate it by channel by joining Google Ads, GA4 and your CRM, and what skews it.
ReadWhich KPIs a Sales Dashboard Should Show
The KPIs that actually help in a sales dashboard: pipeline, stage conversion, sales cycle and customer acquisition cost, and how to keep people using it.
ReadGA4 BigQuery Export: What It Is For and When It Is Worth It
What you gain by exporting GA4 to BigQuery: unsampled event-level data, joins with your CRM and your own history. When it pays off and what to know first.
ReadPower BI vs Looker Studio vs Tableau: Which One Fits Your Sales Team
Power BI vs Looker Studio vs Tableau for sales teams: an honest look at ecosystem, licensing, learning curve and governance, and what matters more.
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